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Omnicom Media Group is set to reveal a two-year global partnership agreement with internet search giant Google today (15 July).
Google's decision to launch a behavioural ad targeting programme is an indication of how it will leverage DoubleClick technology to increase its share of online display advertising budgets.
LONDON - In a bid to win the approval of the US Department of Justice, Google and Yahoo have proposed limitations on their tabled search agreement for Google ads to appear on Yahoo, which has cut the length of the deal from 10 years to just two.
LONDON - Google is to launch initiatives to increase understanding of how users consume online video and interact with advertising in a collaborative approach with agencies, focusing on its video-sharing website YouTube.
LONDON - Ladbrokes became the first gambling brand listed on Google today, following yesterday's decision by the search giant to lift its ban on paid search advertising for gambling websites in England, Wales and Scotland.
LONDON - Google is to lift its ban on paid search advertising for gambling websites in the UK from tomorrow - a move which could net the search giant tens of millions of pounds.
LONDON - Google has landed a deal to sell ads on US financial news TV channel Bloomberg, further expanding its offline presence, after an earlier deal to sell ads on some of NBC Universal's US pay-TV channels.
LONDON - Google has hired former Bauer Media digital sales director Bruce Daisley to fill the key commercial role of agency leader.
LONDON - Google has launched a version of its maps service for mobile devices, now incorporating the street-level imagery of Street View.
LONDON - The Queen is to pay a visit to the UK headquarters of Google on 16 October, along with the Duke of Edinburgh, after reportedly becoming a big fan of the internet.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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