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People come to YouTube for one of three reasons: to be entertained, to be educated or to express themselves.
Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.
Google has hired Lucas Watson, digital marketing executive at Procter & Gamble, as vice president, sales and marketing for YouTube and video.
Google continues to go from strength to strength as a brand, after being named the biggest climber in this year's top 20 Best Global Brands, as compiled by Interbrand.
LONDON - A round-up of today's top business stories from around the world.
LONDON - Google is the UK's most popular media brand, according to the latest Superbrands survey of the top 500 brands.
LONDON - Software giant Microsoft has been voted the UK's most popular consumer brand for 2009/10, regaining the top spot from Google which fell back to third, according to the latest Superbrands survey.
LONDON - Today's round-up of the biggest business stories.
LONDON - Experts are warning the cost of branded online-search terms will soar as a result of Google's plans to allow advertisers to use other brands' trademarks in the text of their ads.
LONDON - Google has become the world's first $100bn-brand, according to the latest BrandZ survey.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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