Google+ launches first TV ad
30 Mar 2012 | by Jeremy Lee
Adam & Eve's launch spot for Google+ breaks tomorrow (31 March) in 'Britain's Got Talent'.
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Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.
ISBA Conference: Work together to get the most out of digital, says Google
21 Mar 2012 | by Sarah Shearman
Advertisers, agencies and media owners need to work together to achieve the right message, according to Dan Cobley, vice-president and managing director of Google UK and Ireland.
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
People come to YouTube for one of three reasons: to be entertained, to be educated or to express themselves.
Think with Google: How can I get the most out of online video advertising?
07 Mar 2012 | by Sarah Speake, Strategic marketing director, Google UK & Ireland
Last year, John Wanamaker's 'half the money I spend on advertising is wasted' adage applied to online video. In 2011, 47% of all video ads were abandoned, according to data from DoubleClick.
Think with Google: How do I stay ahead of the digital pack?
29 Feb 2012 | by Mark Howe Country sales director, Google UK
'Even if you're on the right track, you'll get run over if you just sit there.'
Campaign Viral Chart: Google's Valentine's doodle video is most shared
17 Feb 2012 | by Ben Hall
Google's Valentine's Day animation is the most-shared ad this week, with more than 88,000 shares of the heart-warming cartoon in the past seven days.
Campaign Viral Chart: Google's review of 2011 is most-shared ad
06 Jan 2012 | by Ben Hall
A short film promoting Google's Zeitgeist search-data aggregation website with a look back at "how the world searched in 2011, is the most-shared ad this week, with 127,101 mentions across the social web.
Daisley quits Google for Twitter sales role
01 Dec 2011 | by Sarah Shearman
Google's Bruce Daisley has been poached by Twitter to become its first UK commercial director.
Google 'good to know' M&C Saatchi
03 Nov 2011
Google has launched a campaign aiming to educate internet users about online privacy and how to stay safe when on the web.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
