to remove filtersUnilever's Weed talks media connectivity and consumer behaviour
13 Jan 2012 | by Arif Durrani
giants Google and Facebook. Underlining the importance in being prepared for such shifts in media ...
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...
What makes a great marketer?
23 Nov 2011 | by Daniel Farey-Jones
Grounsell, marketing director at Capital One; Sarah Speake, strategic marketing director at Google; Thomas ...
Muller's Lee Rolston on getting consumers talking about the yoghurt category
27 Oct 2011 | by John Reynolds
brands' ad campaigns, pointing to recent TV drives by Google and French Connection as examples of good ...
Profile: Doug Bewsher, chief marketing officer at Skype
13 Apr 2011 | by Sarah Shearman
company to list after Google in 2004. Its recent IPO filing revealed revenues of $406m for the first six ... , but faces tough competition from Google and Microsoft, which are developing their video-calling services ...
Online video key to ROI in Cadbury's campaign
12 Jan 2011 | by Daniel Farey-Jones
Panel, a joint initiative between GfK NOP and Kantar Worldpanel that was seed-funded by Google ... takeover and a YouTube Promoted Video (which put the ad in Google search listings), exposure of the ad on Facebook, and a Google AdWords campaign. The YouTube Promoted Video activity delivered 14.5% additional ...
Zoopla secures cash for marketing investment
15 Dec 2010 | by Daniel Farey-Jones
The whole sum will be used for the return of the same creative (above) that Zoopla used in its first TV advertising campaign, which launched in August. The campaign resulted in a 44% month-on-month lift in the number of searches on Google for Zoopla. The company is continuing to work with creative ...
Greater Insight: Strength in depth
28 Jul 2010 | by Ronnie McBryde, Mintel
. Of course, we all want to cut costs. Finance departments would like us to think that everything is on Google ...
Watch Microsoft's 'I'm a PC' TV ad for Windows 7
22 Oct 2009 | by Fiona Ramsay
' for rival Google to launch its b2b marketing campaign Going Google'. The campaign builds on last year's I ...
Jeeves returns to Ask.com
20 Apr 2009 | by Jeremy Lee
.6% - this compares to market leader Google with a 77% share. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
