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What makes a great marketer?

23 Nov 2011 | by Daniel Farey-Jones

Grounsell, marketing director at Capital One; Sarah Speake, strategic marketing director at Google; Thomas ...

Muller's Lee Rolston on getting consumers talking about the yoghurt category

27 Oct 2011 | by John Reynolds

brands' ad campaigns, pointing to recent TV drives by Google and French Connection as examples of good ...

Online video key to ROI in Cadbury's campaign

12 Jan 2011 | by Daniel Farey-Jones

Panel, a joint initiative between GfK NOP and Kantar Worldpanel that was seed-funded by Google ... takeover and a YouTube Promoted Video (which put the ad in Google search listings), exposure of the ad on Facebook, and a Google AdWords campaign. The YouTube Promoted Video activity delivered 14.5% additional ...

Coca-Cola to launch global Christmas campaign across 90 countries

04 Nov 2010 | by Staff

Exposure Television, outdoor, online, in-store, cinema, on-ground Ads by Google ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and Google are all investing in various hardware, software and partnership models. Will this future TV ...

Guinness introduces new line and brings a world to life in latest ad

04 Nov 2009 | by Noel Bussey

for an Oscar for his work on The Dark Knight . Guinness has also teamed up with Google Earth to create ...

Coca-Cola revisits iconic Christmas poster art

09 Dec 2008 | by Staff

, designed by AKQA. These include Christmas cards to send to friends via mobiles, a Google maps application ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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