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VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance

25 Apr 2012 | by Daniel Farey-Jones

for "horizontality" and his mixed feelings about Google, Facebook and Twitter....technology, Sorrell was measured, responding that "we all" managed to survive the rise of Google ... previously described as "frenemies" predicting it is on course to spend $2bn with Google and $400m ...

Martin Sorrell gets in touch with his softer side with Valley Girl Show

11 Apr 2012 | by Staff

" on his shoulders, and links to Google co-founder Sergey Brin.

Google+ 'Tom' by Adam & Eve

02 Apr 2012

Google has launched the first UK TV ad for its Google+ social network....The 90-second commercial, called ''Google+: Tom", features the actor Benedict Cumberbatch reading The Seven Ages Of Man , from As You Like It by William Shakespeare. It follows the life of "Tom" as he lives and shares on the Google+ platform. The ad was launched during ITV's Britain's Got Talent ...

Google+ launches first TV ad

30 Mar 2012 | by Jeremy Lee

Adam & Eve's launch spot for Google+ breaks tomorrow (31 March) in 'Britain's Got Talent'....The 90-second commercial, called ''Google+: Tom", centres around Benedict Cumberbatch reading 'The ... , an everyman, as he lives and shares on the Google+ platform. Ben Priest, Adam Eve's creative founding partner, said: "It's a real honour to be working with Google on such an important launch. We wanted ...

Irn-Bru signs up to YouTube's TrueView ad format

29 Mar 2012 | by Sarah Shearman

. Dara Nasr, head of agency sales, YouTube and display, Google said the YouTube campaign is "a great use ... impetus on advertisers to use good content for pre-roll advertising. Last year, Google revealed ...

Telegraph wins IAB's first Future Format award

01 Mar 2012 | by Sarah Shearman

Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win...enabled for both Flash and HTML5, and is powered by Google's DoubleClick. There were 18 entries in total for the award. Other companies to be shortlisted were AOL for Project Devil; Google DoubleClick ...

Unilever launches 'Breaking News' campaign for Lynx Attract

28 Feb 2012 | by Arif Durrani

and online, including additional creative on Google's YouTube and Facebook. Media planning and buying across ...

Facebook, Myspace and Twitter rally against Google's 'search plus your world'

24 Jan 2012 | by Sarah Shearman

how Google search results would look, if the new controversial "Search plus your world" feature...Google rolled out the optional social search feature to US users this month, and soon encountered criticism that "Search plus your world" pushes Google+ results up in its search rankings at the expense ... a "bad day for the internet" . Now engineers at Google's rival social networking companies have ...

What makes a great marketer?

23 Nov 2011 | by Daniel Farey-Jones

Grounsell, marketing director at Capital One; Sarah Speake, strategic marketing director at Google; Thomas ...

29 under 29: Not the usual suspects

10 Nov 2011 | by Kate Magee

it to the attention of Google, which went on to buy the company for $750m. Since moving to Huddle, aged 27, she has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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