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VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance

25 Apr 2012 | by Daniel Farey-Jones

for "horizontality" and his mixed feelings about Google, Facebook and Twitter....technology, Sorrell was measured, responding that "we all" managed to survive the rise of Google ... previously described as "frenemies" predicting it is on course to spend $2bn with Google and $400m ...

Martin Sorrell gets in touch with his softer side with Valley Girl Show

11 Apr 2012 | by Staff

" on his shoulders, and links to Google co-founder Sergey Brin.

Google+ launches first TV ad

30 Mar 2012 | by Jeremy Lee

Adam & Eve's launch spot for Google+ breaks tomorrow (31 March) in 'Britain's Got Talent'....The 90-second commercial, called ''Google+: Tom", centres around Benedict Cumberbatch reading 'The ... , an everyman, as he lives and shares on the Google+ platform. Ben Priest, Adam Eve's creative founding partner, said: "It's a real honour to be working with Google on such an important launch. We wanted ...

Unilever launches 'Breaking News' campaign for Lynx Attract

28 Feb 2012 | by Arif Durrani

and online, including additional creative on Google's YouTube and Facebook. Media planning and buying across ...

British Airways 'the race' by BBH

09 Feb 2012

(Thursday) followed by Google+, before appearing on TV during Coronation Street.

Culture Changes Everything

07 Dec 2011 | by Ian Kerrigan, GYRO

: the iPad, smartphones, wi-fi, 4G, Google+, app explosion and group-buying platforms. Of all the digital ...

'Don't underestimate the power of Google' to drive growth, says Sorrell

28 Oct 2011 | by Arif Durrani

the sluggish economy, driven by e-commerce, and particularly Google....of Google as a new media super power was said to be driving growth at the owner of MediaCom, MEC and JWT. "Don t underestimate the power of Google or online," he said. "We re seeing very significant growth there. Our spend with Google this year worldwide on search primarily is about $1.3bn ...

AnalogFolk: The wisdom of friends

29 Jun 2011 | by Matt Dyke and Kevin Sutherland, AnalogFolk

", and there are some new buttons being rolled out by Facebook and Google to encourage a much more direct personal ... and landmark addition is from Google. The search giant is looking to tap into the wisdom of friends ... friends, when they are specifically searching for it. To begin with, Google "+1" buttons will only ...

Saint@RKCR/Y&R: Nothing new about innovation

29 Jun 2011 | by Adam Graham, Saint@RKCR/Y&R

to companies such as Google with its famous 20 per cent rule , responsible for such innovations as Gmail and Google Maps. And, finally, we looked at the new breed of tech start-ups with their flexible structures ...

G2: Data at the core

29 Jun 2011 | by Tim Hipperson and Stefan Kniess, G2

and Google are heavily investing in this area and their huge customer base and convenient integration ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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