Taming the data deluge
05 Apr 2012 | by David Benady
will be consumers' attitudes to privacy and control of their personal details. The online giants, such as Google ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US 1bn barrier for the first time ... spend had soared 157% year on year to a total of 203.2m in 2011. Online share {"dataSourceUrl":"//docs.google ... spend {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE5YY2dXejdXVkNfQy1 ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
social media data and channels". If true, it is businesses such as Facebook and Google who have ...
Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
is captured by just four companies - Amazon, Apple, Google and Facebook - and it is no coincidence ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
. GOOGLE ROLLS OUT GOOGLE+ Google and Facebook's rivalry is one of the biggest marketing battles ... accounting for an increasing amount of time spent by people on the web, Google is prioritising its social strategy. In June came the long-awaited unveiling of Google+, its social network and answer ...
Direct Agency of the Year: OgilvyOne
15 Dec 2011
for the agency this year. Others included TUI, bmi, Air New Zealand, Google, Vertu, Transport for London ...
Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
on inventory through 16 ad exchanges and sell-side platforms (SSP), including Google, Yahoo's Right Media ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
that allow for other ways of audience targeting than time, interests and regions. Google has developed ...
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
