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Year in review: 2011 Money and morals

' UNEASY BEDFELLOWS OF THE YEAR Burson-Marsteller moved into the same office as Google after running a ...

29 under 29: Not the usual suspects

it to the attention of Google, which went on to buy the company for $750m. Since moving to Huddle, aged 27, she has ...

How to spot a digital PR specialist

for years to come. Understanding the longevity of online content and how it will be picked up in a Google ...

PR Census: How PR roles are changing

, Foursquare and Google+. Brands are using apps, QR codes, Tumblr, Flickr and I'm sure there will be something ...

Marketing to children - Kids Brand Index 2011

, however, 'cooler' brands like Facebook, YouTube and Google were prominent. And all children seem to really ...

Healthcare firm Abbott calls for social media help

Abbott singles out Google Sidewiki as a social media platform to watch in pitch document....Google Sidewiki has already reared its head in a major global social media review that is currently under way. According to a brief obtained by PRWeek, global healthcare firm Abbott has called a ... . Google Sidewiki is the only such platform mentioned by name in the brief. It is thought that Abbott has ...

On the Agenda - Patients shun GPs in favour of web

. Media coverage The story was picked up by the Daily Mail, which ran with the headline: 'Dr Google ...

PR: searching for effective measurement

through to specific places,' he explains. Several web analytics packages (including the nascent Google ...

AT A GLANCE: Pfizer dismisses reputation challenge to Viagra

. The Observer article mentions that in Google searches, Viagra throws up more articles than other apparently ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.