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Taming the data deluge

05 Apr 2012 | by David Benady

will be consumers' attitudes to privacy and control of their personal details. The online giants, such as Google ...

More data leaks while Europe cracks down on wrongdoers

26 Jan 2012 | by Daniel Farey-Jones

social media data and channels". If true, it is businesses such as Facebook and Google who have ...

Demand side platform Turn gears up UK operations

22 Nov 2011 | by Daniel Farey-Jones

on inventory through 16 ad exchanges and sell-side platforms (SSP), including Google, Yahoo's Right Media ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

that allow for other ways of audience targeting than time, interests and regions. Google has developed ...

Make social a key touchpoint, says customer expert Phil Winters

19 May 2011 | by Daniel Farey-Jones

's unencrypted data and with a very little programme, you can capture it." Haven't people accused Google of similar things? Winters is more circumspect, answering that he thinks Google, Facebook and Twitter ... channels is going to continue". He observes that "we" are technically giving Google and Facebook ...

Behavioural ads in Europe to be flagged by icon

14 Apr 2011 | by Arif Durrani

Google Guardian News Media Hi-Media Independent Digital Lotame Media6degrees ...

Sony Ericsson draws up CRM plans to boost consumer loyalty

10 Feb 2011 | by Ed Owen

in retention. There is growth in mobile as a platform, and we are working with the likes of Google which ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

of building engagement Marks Spencer, Google, Apple and Boots, among others (see below). Boots customer ... ). Boots, Marks Spencer (M S) and Google were the brands shown to be leading the way, although ... its spot by scoring highly for the emotional element of relates to me best . Google scored highly ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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