Google TV Ads ties up data deal with CoreDirect
21 Oct 2008 | by Staff
NEW YORK - Direct response television is set to become more accountable after Google signed a deal...advertisers to directly monitor the impact of their ads. Google TV Ads is Google's auction system for buying ... of Google TV Ads data with CoreDirect." California-based agency DirectPartners has already tried out the service. Roman Alemania, media supervisor at the agency, said: "The Google TV Ads platform added a whole ...



