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Taming the data deluge

05 Apr 2012 | by David Benady

will be consumers' attitudes to privacy and control of their personal details. The online giants, such as Google ...

More data leaks while Europe cracks down on wrongdoers

26 Jan 2012 | by Daniel Farey-Jones

social media data and channels". If true, it is businesses such as Facebook and Google who have ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

is captured by just four companies - Amazon, Apple, Google and Facebook - and it is no coincidence ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

that allow for other ways of audience targeting than time, interests and regions. Google has developed ...

Make social a key touchpoint, says customer expert Phil Winters

19 May 2011 | by Daniel Farey-Jones

's unencrypted data and with a very little programme, you can capture it." Haven't people accused Google of similar things? Winters is more circumspect, answering that he thinks Google, Facebook and Twitter ... channels is going to continue". He observes that "we" are technically giving Google and Facebook ...

Google's 'Priority Inbox' to affect email marketing strategies

31 Aug 2010 | by Jennifer Whitehead

The new service is being rolled out to users of Google s Gmail system this week. It creates a two-tier inbox: one for priority mail ; and another for the remainder of a person s emails. Google will also retain its spam filtering system. The internet search giant has come up with the priority system ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

of building engagement Marks Spencer, Google, Apple and Boots, among others (see below). Boots customer ... ). Boots, Marks Spencer (M S) and Google were the brands shown to be leading the way, although ... its spot by scoring highly for the emotional element of relates to me best . Google scored highly ...

Data watchdogs apply pressure over Google's privacy record

21 Apr 2010 | by Daniel Farey-Jones

LONDON - Data watchdogs from the UK and nine other countries have criticised Google's disregard...The organisations have collectively written to Google's chief executive Eric Schmidt, requesting a ... outlines concerns that "the privacy rights of the world's citizens are being forgotten as Google rolls out ... application for causing "serious privacy problems". "In essence, you took Google Mail (Gmail), a private ...

San Francisco opens up city data to developers

19 Aug 2009 | by Daniel Farey-Jones

-18 to Google's London headquarters to create more websites and applications to improve the public's access ...

Berners-Lee warns of privacy risks as Google ramps up ad targeting

12 Mar 2009 | by Dan Leahul

LONDON - Google is to target advertisements to web users based on their browsing history in a move...." His words followed news that Google is set to introduce new behavioural targeting for its AdSense advertising programme. Google will now track users' web data, or cookies, including what sites they visit ... . Google has also included the choice to completely opt-out of the programme, however, the company has been ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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