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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Angry Birds to open official theme park

28 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

was created without the permission of Rovio. Google jumped on the Angry Birds bandwagon in August last year, stepping up its rivalry with Facebook by moving into social gaming and installing a games page on Google ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

, leaving Coca-Cola and Google at second and third place, respectively....-Cola and Google have both crept up two places to secure their position in the top three. British retailer John ... .00 2 Coca-Cola 84.90 3 Google 84.51 4 Mercedes-Benz 80 ...

Google to launch 'own-brand entertainment hardware'

10 Feb 2012 | by Matthew Chapman

Google is developing an own-brand, home-entertainment system that streams music wirelessly through...The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation ... Communications Commission, with testing due to take place in Google's Mountain View headquarters in California ...

Pampering brands Nivea and Maybelline score well in brand survey

01 Feb 2012 | by John Reynolds

. Globally, Apple also won out as the top international desirable brand, ahead of Google and Sony ...

The DIY creative brands

20 Jan 2012 | by Adam Woods

,' says Bartle Bogle Hegarty managing director Charlie Rudd. 'We work with Google, which does work itself ... an outside perspective. For Google, that's a very effective mix.' Google's in-house creative unit, Google ...

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Google has been named the UK top-rated brand by UK consumers for the second year running, while...by the increasing usage of Apple and Google-Android smart phones. YouGov attributed Dove's performance to the on ...

Think BR: What the L'Oreal v eBay case means for brand owners

31 Oct 2011 | by Michael Gardner and Randeep Grewal

offered by search engines such as Google, so when an internet user enters the name of a brand as a search ...

RIM admits to failing customers with three-day BlackBerry outage

13 Oct 2011 | by Matthew Chapman

makers using Google s increasingly popular Android operating system. Apple is looking to steal another ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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