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Uefa ramps up digital presence in Champions League final run-up

17 May 2012 | by Matthew Chapman

platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own...hope that the new Foursquare activation coupled with Google+ hangouts will bring the finals of the Uefa ... ." Uefa has partnered with Google+ for a number of initiatives during the festival, including giant photos with a direct link to Google+ that allows fans to share photos with their friends. Ex-Chelsea FC ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

04 May 2012 | by Ben Hall

than the Beckham ad in the week that it entered the chart. Elsewhere in the chart, Google's 'Project ... to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ... 9. Google 'project glass' created in-house 14,585 shares this week All time: 851,606 shares ...

Campaign Viral Chart: P&G Olympics ad takes gold medal

27 Apr 2012 | by Ben Hall

the chart into third position, despite 300,000 fewer shares than the previous week. Google has followed recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ... -house and follows an ad for Google's experimental "project glass" film, which has remained in the chart for a fourth ...

Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

. Companies such as Google, Cisco, Yammer, Eventbrite and Airbnb have all located in Tech City with our help ...

Google improves reporting for video campaigns in AdWords

23 Apr 2012 | by Daniel Farey-Jones

Google is improving its video ad campaign reporting with the launch of AdWords for video for all...The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same ... was the organic driver of traffic, or views, for your video." Google hopes the change will encourage advertisers ...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

20 Apr 2012 | by Ben Hall

. Elsewhere in the chart, Google's "project glass" continued to inspire, with more than 60,000 shares ... time: 93,653 shares 8. Google 'project glass' created in ...

Toyota launches YouTube car configurator

17 Apr 2012 | by Emma Powell

Facebook, Twitter and Google+. ...

Campaign Viral Chart: Dramatic surprise at the top of the chart

13 Apr 2012 | by Ben Hall

better energy" spot for EDF Energy. Google has taken second place in the chart for a second week in a ... week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ... 2. Google 'project glass' created in-house 426,652 shares this week All time: 750,295 shares ...

Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing

05 Apr 2012 | by Ben Hall

,000 views each. Three videos highlighting April Fools' products from Google have entered the chart this week. Ads for Google's 8-bit Google Maps, a self-driving car and Google Tap - bringing morse code ... 2. Google '8-bit maps for NES' created in-house 494,289 shares this week All time: 530 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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