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Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

04 May 2012 | by Ben Hall

than the Beckham ad in the week that it entered the chart. Elsewhere in the chart, Google's 'Project ... to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ... 9. Google 'project glass' created in-house 14,585 shares this week All time: 851,606 shares ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Campaign Viral Chart: P&G Olympics ad takes gold medal

27 Apr 2012 | by Ben Hall

the chart into third position, despite 300,000 fewer shares than the previous week. Google has followed recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ... -house and follows an ad for Google's experimental "project glass" film, which has remained in the chart for a fourth ...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

20 Apr 2012 | by Ben Hall

. Elsewhere in the chart, Google's "project glass" continued to inspire, with more than 60,000 shares ... time: 93,653 shares 8. Google 'project glass' created in ...

Private View: Linus Karlsson and Damon Collins

19 Apr 2012

With work from Google+, EDF Energy, Audi, Adidas and the BBC....tells the story of "Tom+" as he shares his life on Google+ while the actor Benedict Cumberbatch reads ... work. Wrong everything. Makes Google+ look like a nostalgic digital version of a Hallmark ad. Google isn't cute. Google is a damn algorithm that organises my life. Please, don't make Google human. Keep ...

Ditching flu awareness ads contributed to more deaths, paper claims

17 Apr 2012 | by Daniel Farey-Jones and Emma Powell

interest in flu as judged by the volume of Google searches was lower. It concluded that "a widespread ...

Campaign Viral Chart: Dramatic surprise at the top of the chart

13 Apr 2012 | by Ben Hall

better energy" spot for EDF Energy. Google has taken second place in the chart for a second week in a ... week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ... 2. Google 'project glass' created in-house 426,652 shares this week All time: 750,295 shares ...

Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing

05 Apr 2012 | by Ben Hall

,000 views each. Three videos highlighting April Fools' products from Google have entered the chart this week. Ads for Google's 8-bit Google Maps, a self-driving car and Google Tap - bringing morse code ... 2. Google '8-bit maps for NES' created in-house 494,289 shares this week All time: 530 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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