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Mobile to be 'biggest branding product on the planet', says IAB chairman

to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...

One customer's journey

, says Stephany van Willigenburg of Google UK....hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ... asked my friends. I posted a comment on Google+ asking for tips and it wasn't long before I had ... .howtogetmo.com site. It offers four resources to get started. Google's GetMoMeter helps you see how your site looks ...

Let's get serious

, mobile search, which Google says more than 70 per cent of smartphone owners use in conjunction with ads ... driven Apple ahead, let's wait for the Samsung Galaxy S3 and Google Play to see if they change my mind ...

Shopping for brands

- in most cases, they are left at home and often forgotten. Google Wallet, NFC and other upcoming retail ... will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...

A Continuous Conversation

the game itself, Google reports that 41 per cent of searches involving Super Bowl TV advertisers came via ...

A beautiful collision

report by Google/Ipsos put smartphone penetration at nearly 50 per cent, confirming that more of us than ...

O2 takes aim at PayPal with mobile payments service

. Google launched its own version of the mobile wallet last year, but it has so far been tight ...

Now is the time to capitalise on London's digital potential, says Boris

. Companies such as Google, Cisco, Yammer, Eventbrite and Airbnb have all located in Tech City with our help ...

Think BR: How can brands harness the power of NFC?

adoption of contactless cards and their partnership with Orange to launch an NFC wallet phone. Google announced Google Wallet last year to much fanfare but the platform is reliant on partnerships with banks ...

ISBA Conference: Mobile can become 'seventh mass media'

accidentally referring to Facebook as Google, Wood also observed that if the social network reaches a billion ... 's unbelievable," he said. As well as focusing on two more "disruptive entrants" (Google and Amazon), he told ... sorts of catchily named services like RCSE which they're going to bring to the world." Of Google, he ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.