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Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Brand barometer: Nappies, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Brands must meet the retail challenge

, at Google . 'You can see this in last year's sales figures,' he says. 'Discounters did incredibly well ... - senior brand manager, Banana Republic , The Gap Simon Hall - industry manager, retail, Google ...

Sector Insight: Surface cleaning and care

{"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US margin: 5px;" src="http ...

Razorfish wins two global Unilever accounts

, Microsoft, Google and Apple". Last month, Unilever launched its Body Language campaign for the new ...

BBH Asia-Pacific launches global Vaseline campaign

Whitening and Vaseline Total Moisture. Ads by Google Copyright Campaign Singapore ...

What Next in Digital?

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.