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Female marketers make their mark on Power 100

17 May 2012 | by Nicola Clark

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

29 Feb 2012 | by Sarah Shearman

brands to launch a Google+ page, is also is using the timeline to nod to its heritage. It also includes ...

Unilever launches 'Breaking News' campaign for Lynx Attract

28 Feb 2012 | by Arif Durrani

and online, including additional creative on Google's YouTube and Facebook. Media planning and buying across ...

Brand barometer: Carbonated drinks, which one is most prominent online?

10 Feb 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Brand barometer: Men's deodorants, which is most prominent on the web?

03 Feb 2012 | by Gemma Charles

using online tools (e.g. Google Adwords). For this research, the audience segmentation of interest ... through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK) to find ...

Razorfish wins two global Unilever accounts

19 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

, Microsoft, Google and Apple". Last month, Unilever launched its Body Language campaign for the new ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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