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Sector Insight: Cider

-trade market share, 2011 (%) {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE92X2Z5blJHdHBiZ2JGV015YzdIaEE m) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US border: 5pxpx ...

Sector Insight: Beauty Retail

UK consumer spend on beauty and personal care goods ( m*) {"dataSourceUrl":"//docs.google ... beauty and personal care spending 2010 (%) {"dataSourceUrl":"//docs.google ...

Sector Insight: Liquers

. Source: Mintel. Penetration of liquers (%) {"dataSourceUrl":"//docs.google ...

Sector Insight: Beer

sales down by 25% in the past five years. Source: Mintel {"dataSourceUrl":"//docs.google ...

Bulmers signs up Plan B to launch cider variant

deal with Google at the end of last month to collaborate on digital advertising initiatives . ...

Google and Heineken sign digital ad agreement

Google has signed a ground-breaking deal with Heineken to collaborate on digital advertising...international markets. In return for committing to certain levels of advertising investment with Google ... 's Cannes Lions festival, said that the Google deal marked a "first attempt in a journey of collaborating with key sources of knowledge in a field that is quickly changing". Henrique de Castro, Google's vice ...

Diageo CMO Andy Fennell: 'I want to see the core product in the agency change'

, not an agency relationship, because it is across all of our brands. It's the same with Google, Yahoo and Apple ...

Whyte & Mackay invites agencies to pitch for UK ad account

Hunt" campaign that challenged consumers to use clues hidden on Twitter and Google Maps to track down ...

What Next in Digital?

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.