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Google and Microsoft back campaign to improve IT education

28 Nov 2011 | by Sarah Shearman

Google and Microsoft are among technology companies calling on the Government to make changes..., valuable both educationally and economically." Peter Barron, director of external relations at Google EMEA, said: "Google is a company built on, and still driven by, engineering. As we see increasing ... and scientific innovation." In August, Google chairman Eric Schmidt heavily criticised primary and secondary ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and Google are all investing in various hardware, software and partnership models. Will this future TV ...

Google and Wikipedia make learning facts irrelevant to kids

02 Dec 2008 | by Staff

LONDON - The emergence of Google and Wikipedia means children should not be taught to memorise...that it was in 1066. They can look that up and position it in history with a click on Google. Memorising facts ...

IPA Diploma: President's Prize Essay by Faris Yakob

23 Nov 2007

,000 separate incidences of the expression "transmedia planning" found on Google, a term that did not exist ... to build ideas on top of others, mashing up their own data into Google Maps, for example. Brands have ... , but effects measured on the web aren't restricted to it. Google is a "barometer of cultural interest"70 ...

PR: Rapid response

07 Nov 2007 | by Robert Gray

-engine-optimised press releases posted online 'direct to the consumer' and picked up and ranked by the likes of Google ...

Careers: How to get ahead in marketing - Customers in charge

20 Jun 2007

of these touchpoints assume more value than the services they are brokering - just look at Google, uSwitch or Confused ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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