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Ditching flu awareness ads contributed to more deaths, paper claims

17 Apr 2012 | by Daniel Farey-Jones and Emma Powell

interest in flu as judged by the volume of Google searches was lower. It concluded that "a widespread ...

Facebook billionaire Zuckerberg to donate half his wealth to charity

10 Dec 2010 | by Ed Owen

-style communication , in an apparent attempt to challenge the rise of Google's Gmail. Meanwhile, beer brand Heineken ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and Google are all investing in various hardware, software and partnership models. Will this future TV ...

Google to predict flu outbreaks through search data

12 Nov 2008 | by Staff

NEW YORK - Google is using data collected from people searching for flu-related websites in the US...Google said in its blog that it had come up with the idea because of the success of using its ... is 'Do no evil', already has an interest in public health issues because of its charitable arm Google ... , Google Flu Trends may provide an early-warning system for outbreaks of influenza," software engineers ...

Google settles out of court in abortion ad row

17 Sep 2008 | by Dan Leahul

LONDON - Anti-abortion religious groups will be allowed to place campaigning ads on Google's search...for use on Google's search engine which read 'UK abortion law: Key views and news on abortion law from the Christian Institute.' Google did not display the ad because a policy within AdWords, Google's advertising ... the Christian Institute launched legal action against Google under the Equality Act 2006, which prohibits ...

Google moves into healthcare with online records

21 Feb 2008 | by Staff

NEW YORK - Google is making what could be the first of many moves into the healthcare market in a...According to a report in The Wall Street Journal, Google has signed a deal with non ... , but unlikely to be the last. The firm has written about medical issues many times on the Google Blog, on topics ranging from the National Library of Medicine to the quality of US medical care. Google has made ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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