31 May 2012
The annual Google Zeitgeist conference enhances the technology giant's role in thought leadership...Now in its seventh year, the Google Zeitgeist conference is still a hot ticket. The invite ...
to the Big Tent.
Hosting this annual conference is a great piece of reputation management by Google. The open debating forum, the range of experts and the willingness of Google to lay itself open to scrutiny ...
30 May 2012
| by Dan Pearce
Every change to Google's search algorithm over the past three years has made it that much harder...For a company whose decisions make or break online businesses the world over, Google doesn t say ...
their analytics for an e-commerce website that isn t dependent on Google for more than 50% of its traffic ...
the consumer on side might not be enough.
When it isn t buying them up, Google is making life hard ...
30 May 2012
| by Toby Gunton
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon.
While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
29 May 2012
| by Sarah Shearman
in the UK .
Both businesses are following in the footsteps of Google, which has enjoyed extensive take ...
24 May 2012
| by Sarah Shearman
Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints...Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter ...
.
Speaking yesterday at Google's Big Tent conference in Hertfordshire, Schmidt is reported to have said: "We ...
areas of the law Google has violated "it will be very difficult for me to speculate".
He said ...
22 May 2012
| by Sarah Shearman
Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web...launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ...
campaign.
Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ...
Market share (%)
1
Google Chrome
32.76
2
Microsoft IE
31.94
3 ...
18 May 2012
| by Sarah Shearman
is worth 4.5 times more than Google when it went public in 2004 with a valuation of $23bn. Zuckerberg, who ...
18 May 2012
| by Sarah Shearman
to create a personalised device.
The event also included presentations from Shazam, FT, Google, Twitter, O ...
17 May 2012
| by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
17 May 2012
| by Matthew Chapman
platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own...hope that the new Foursquare activation coupled with Google+ hangouts will bring the finals of the Uefa ...
."
Uefa has partnered with Google+ for a number of initiatives during the festival, including giant photos with a direct link to Google+ that allows fans to share photos with their friends.
Ex-Chelsea FC ...