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Sector Analysis: Mobile

30 May 2012 | by Mike Fletcher

four minutes. Simon Morgan, Google UK's former head of mobile advertising sales suggested, that "more ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...

O2 takes aim at PayPal with mobile payments service

26 Apr 2012 | by Sarah Shearman

. Google launched its own version of the mobile wallet last year, but it has so far been tight ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

adoption of contactless cards and their partnership with Orange to launch an NFC wallet phone. Google announced Google Wallet last year to much fanfare but the platform is reliant on partnerships with banks ...

The rise of smartphones and what it means for brands

23 Apr 2012 | by Stuart Knapman

lack this technology, it s certainly one to watch given the growing demand from consumers - Google ...

Think BR: It pays to mobilise your business

22 Mar 2012 | by Ian Carrington

, European director of mobile advertising, Google....?' to 'How do I get started? For example, Google has launched www.howtogetmo.com to help businesses ... business today. Ian Carrington, European director of mobile advertising, Google ...

Google rebrands Android app market as Google Play

07 Mar 2012 | by Ed Owen

Google has brought together its Android app market, Google music service, and eBook store as Google.... Google users who own media bought through the old services will have their purchases "upgraded" to the new system. To push the new service, Google is offering special deals on albums, books, apps ... and Incredibly Close', and edgy Hollywood film 'Puncture' . Google claims Google Play will work ...

Think BR: What next for the mobile ad market?

28 Feb 2012 | by Andrew French

How will the market react to Google's recent changes to its AdMob platform, asks Andrew French...weeks have been particularly volatile, thanks to Google shaking things up in the mobile ad space ... determined by click through rate. This isn t a surprise - Google s all about creating the best experience ... sounds a bit so what? I know. But when Google moves, the ground shakes, and the tremors have been felt ...

Google tipped to install former UK chief to head Motorola Mobility

24 Feb 2012 | by Sarah Shearman

Google is planning to replace Motorola Mobility chief executive Sanjay Jha with its own Dennis...Google was given the green light to acquire Motorola Mobility for $12.5bn ( 7.7bn) by US ... in to run the mobile business when the deal closes. Woodside joined Google in 2003 as director ... in to replace him in the UK. Google declined to comment and Motorola did not respond to requests ...

Google-Motorola tie-up approved by US and European regulators

14 Feb 2012 | by Daniel Farey-Jones

Google's $12.5bn (£7.7bn) acquisition of Motorola Mobility has received the green light from the US...When Google swooped on the mobile phone and tablet manufacturer in August , it surprised ... partners using Google's Android operating system. With technology players such as Apple, Microsoft and Samsung jealously guarding their patents, Motorola's thousands of patents were also attractive to Google ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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