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Burberry boosts digital approach with interactive campaign

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Google rebrands Android app market as Google Play

Google has brought together its Android app market, Google music service, and eBook store as Google.... Google users who own media bought through the old services will have their purchases "upgraded" to the new system. To push the new service, Google is offering special deals on albums, books, apps ... and Incredibly Close', and edgy Hollywood film 'Puncture' . Google claims Google Play will work ...

M&S and Sainsbury's buck consumers' indifference to brands

director, commercial at Guardian News Media and Dominic Allon, director, agency sales at Google ...

Groupon buys data start-up Adku to boost personalisation

half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ... in November 2008. After turning down Google's $6bn offer to buy the business, Groupon floated last November . It became the largest IPO by an internet business in the US since Google's in 2004, which ...

Specsavers launches £39m media contest

of the first brands to use Google+ in November last year for a new campaign that included a live "hangout ...

Think BR: A shopper's paradise

, telecoms providers, Google, high tech intermediaries offering brands the ability to own digital brand ...

Microsoft sells Ciao to LeGuide.com

." Ciao was thrust into the limelight last year, when it complained to the EU that Google abused its ...

Christmas day online shopping spree to hit £186.4m

comparatively high base. Google recently released research showing that Christmas gift-related enquiries ...

Review of the Year: Media Brands of the Year 2011

. Google 's decision to allow handset manufacturers such as Samsung Electronics, LG Electronics and HTC ... personal computers to mobile devices. However, despite the hype surrounding Google+, dubbed as Google ...

We'll Call You - eBay

, you can search on Google or Yahoo! for 'eBay opens physical store in London for the holiday season ... more physical stores. After 15 minutes on the phone, we were effectively told: 'Google it.' Score 2/10 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.