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Brand barometer: UK airlines, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Angry Birds to open official theme park

was created without the permission of Rovio. Google jumped on the Angry Birds bandwagon in August last year, stepping up its rivalry with Facebook by moving into social gaming and installing a games page on Google ...

VisitBritain forced to withdraw global poster campaign after typo

shame that potential travellers from New York will be Googling Breacon by mistake." Officials ...

What makes a great marketer?

Grounsell, marketing director at Capital One; Sarah Speake, strategic marketing director at Google; Thomas ...

ABTA: UK consumers leading way in online travel purchasing, says Google's Huddleston

The UK consists of some of the most sophisticated purchasers of travel online, Google's head...Huddleston told the travel industry that Google is keen to partner and invest in travel brands ... to a survey conducted by Google and Nielsen. Huddleston played up the importance of travel brands ... 17% of Google's top 500 hotel clients have mobile-enabled sites, however. Huddleston demonstrated ...

Thomas Cook calls on Google Earth for latest ad campaign

Thomas Cook has utilised the popularity of Google Earth to drive its new advertising campaign...space. The camera then zooms in, in the style of the Google Earth application, to show the London ...

What Next in Digital?

, agencies are now just one part of the picture in the digital sphere. Giants such as Google and Facebook ...

The Social Experience Economy

is Facebook, which recently overtook Google to become the most-visited site in the US and is fast approaching ... struggle for ad budgets is on the horizon between Google and Facebook, or rather the currency of hyperlinks ...

Digital's future is in the past

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ... .57 million unique visitors to Google UK mobile sites. Brand owners have welcomed the new platforms ...

A newly converged world

What's around the corner? If you really want to know the answer to that question, all you have to do nowadays is flick on your mobile phone and use Google Maps or Foursquare or Sekai Camera, or indeed any of the social tagging available on smartphones. At the touch of a button, they all offer any ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.