Every change to Google's search algorithm over the past three years has made it that much harder...For a company whose decisions make or break online businesses the world over, Google doesn t say ... their analytics for an e-commerce website that isn t dependent on Google for more than 50% of its traffic ... the consumer on side might not be enough. When it isn t buying them up, Google is making life hard ...
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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