Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
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Google's big debate on piracy, privacy and porn
31 May 2012
The annual Google Zeitgeist conference enhances the technology giant's role in thought leadership...Now in its seventh year, the Google Zeitgeist conference is still a hot ticket. The invite ... to the Big Tent. Hosting this annual conference is a great piece of reputation management by Google. The open debating forum, the range of experts and the willingness of Google to lay itself open to scrutiny ...
Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
four minutes. Simon Morgan, Google UK's former head of mobile advertising sales suggested, that "more ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
Every change to Google's search algorithm over the past three years has made it that much harder...For a company whose decisions make or break online businesses the world over, Google doesn t say ... their analytics for an e-commerce website that isn t dependent on Google for more than 50% of its traffic ... the consumer on side might not be enough. When it isn t buying them up, Google is making life hard ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
in the UK . Both businesses are following in the footsteps of Google, which has enjoyed extensive take ...
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints...Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter ... . Speaking yesterday at Google's Big Tent conference in Hertfordshire, Schmidt is reported to have said: "We ... areas of the law Google has violated "it will be very difficult for me to speculate". He said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
