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Google search engine enters pay-per-click ad market

The internet search engine Google is to launch a service, called AdWords, that will see it muscle...their clients to reach our user base," Omid Kordestani, the senior vice-president of global sales at Google, said. The move is likely to be an attractive proposition to advertisers - Google is ranked ... /NetRatings. Google is next looking to syndicate its AdWords product to partner sites, such as the major portals ...

Lloyds brokers £1m deal with Google to drive ad awareness

Lloyds TSB has signed a deal worth more than £1 million with the search engine Google to link its...The deal, the largest Google has signed in the UK since ... brokered the agreement for Lloyds and will manage the relationship with Google. The advertising will target Google's UK user base of 7.5 million and aims to generate traffic to Lloyds' website (www ...

NEW MEDIA: SPOTLIGHT ON ESPOTTING - Will Espotting reinvigorate the concept of profitable portals? Pole position in an internet search has become worth paying for

Enter a wholesome and heart-warming concept such as "flowers" into the Google search engine and just see what it comes up with. Florists, that's what. More florists than you could shake a pair of secateurs at. "What did you expect?" you might ask, with Valentine's Day so close ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.