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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Lloyds brokers £1m deal with Google to drive ad awareness
02 Aug 2002 | by IAN DARBY
Lloyds TSB has signed a deal worth more than £1 million with the search engine Google to link its...The deal, the largest Google has signed in the UK since ... brokered the agreement for Lloyds and will manage the relationship with Google. The advertising will target Google's UK user base of 7.5 million and aims to generate traffic to Lloyds' website (www ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
