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THE BOOK OF LISTS: The 10 Most influential international media brands

to glean in-depth information on their agency's clients. 7. Google What's the first thing you do when ... instinct is to Google them. The benchmark when it comes to search engines, Google is now preparing for its ...

Colgate pays for premium links on Google in Europe

the performance of its Colgate brand on internet search engine Google....with search marketing in the past, but its agreement with Google marks its first pan-European campaign ...

Colgate pays for premium links on Google in Europe

the performance of its Colgate brand on internet search engine Google....in the past, but its agreement with Google marks its first pan-European campaign. The activity will focus ...

MEDIA: STRATEGY OF THE WEEK - Ask Jeeves campaign targets home internet users

, most notably Google, and that its advertising should reflect this. While Google, with its clinical ... in the UK each day, Ask Jeeves needed to do something different to steal share from Google. Client ...

EDITORIAL: Speed to market should not be put before the brand

brands listed, Google and Friends Reunited, both of which built their simple, effective services before ...

SPEED BRANDING: Brands need faster, smarter marketing to keep up with an accelerated business world

were scored through PR, direct marketing and, in the case of Google and Friends Reunited, word of mouth ... appearances on BBC Two's They Think It's All Over and C4's The Salon. 2. GOOGLE - Most favoured marketing tool - Word of mouth Founded in a Californian garage in 1998, Google has become the undisputed king ...

MSN picks global marketing chief for Google battle

The appointment comes as MSN gears up to fight Google for its crown as the internet search destination of choice and convert some of the millions of users visiting its sites into paying customers ... to 3bn into the development of a revamped search engine, which it hopes will end Google's dominance ...

MSN picks global marketing chief for Google battle

The appointment comes as MSN gears up to fight Google for its crown as the internet search destination of choice and convert some of the millions of users visiting its sites into paying customers ... to £3bn into the development of a revamped search engine, which it hopes will end Google's dominance ...

Ask Jeeves targets home surfers in integrated push

is battling to win users away from other search engines such as Google and Yahoo!. The advertising is aimed ...

TOP AGENCIES 2003: Sponsor's statement - Online marketing sank with the dotcoms ... or did it?

as the leading player in our industry ... on the most important search sites to UK users: Google, Yahoo! and MSN ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.