Colgate pays for premium links on Google in Europe
12 Dec 2003 | by Staff,
LONDON - Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.
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Google begins testing new book service with publishers
18 Dec 2003 | by Staff,
LONDON – Google has quietly begun testing a new service, dubbed Google Print, with publishing firms, which will pull together reviews and excepts from novels.
Colgate pays for premium links on Google in Europe
11 Dec 2003
Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.
MSN picks global marketing chief for Google battle
13 Nov 2003 | by Ben Carter
MSN, the internet portal arm of Microsoft, has appointed Judy Gibbons, the head of its international division, to the new role of head of global sales and marketing.
MSN picks global marketing chief for Google battle
12 Nov 2003 | by Ben Carter,
LONDON - MSN, the internet portal arm of Microsoft, has appointed Judy Gibbons, the head of its international division, to the new role of head of global sales and marketing.
Microsoft spurned but undeterred as it eyes up Google
31 Oct 2003 | by Gordon MacMillan,
LONDON - As Google heads for a highly anticipated initial public offering, it has emerged that Microsoft approached the search firm to explore a potential partnership or even a merger with the software giant.
Google gears up for $25bn dotcom initial public offering
24 Oct 2003 | by Gordon MacMillan,
LONDON – Internet search engine Google is reported to be considering an initial public offering that will make it the most eagerly awaited flotations since the dotcom crash.
Google offers advertisers free tracking on AdWords
10 Oct 2003 | by Staff,
NEW YORK - Google is expanding its AdWords service, which allows advertisers to show ads above and to the side of Google's search results, by offering a free conversion tracking tool, so that advertisers can see how effective the service is.
Quigo takes on Google with new searchword product
18 Aug 2003 | by Staff,
NEW YORK - Technology company Quigo hopes to take on Google's AdSense with the launch of AdSonar, in conjunction with paid-search company Overture.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
