16 Dec 2003
to glean in-depth information on their agency's clients.
7. Google
What's the first thing you do when ...
instinct is to Google them. The benchmark when it comes to search engines, Google is now preparing for its ...
21 Nov 2003
| by Jeremy Lee
, most notably Google, and that its advertising should reflect this.
While Google, with its clinical ...
in the UK each day, Ask Jeeves needed to do something different to steal share from Google.
Client ...
19 Sep 2003
at around 20 million euros.
Which media owner do you think is the most forward-thinking?
Google, for its ...
25 Jul 2003
| by Jeremy Lee
.
However, now that Yahoo! owns Overture it is well placed to counter the rise of Google in the pay ...
18 Jul 2003
| by Claire Beale, claire.beale@haynet.com
pitches Yahoo! head to head with the mighty Google should also inspire some interesting advertising ...
04 Jul 2003
| by Alasdair Reid
partners include all of the big portals (including Freeserve, MSN and AOL), FindWhat.com and Google ...
and geographical reach. These are not boxes that Google or Overture have difficulties in ticking.
But Bishop ...
27 Jun 2003
The merger, which saw share prices surge since being announced, will give the combined entity a global reach to challenge its arch-rival, Overture Services, as well as threaten the position of the search engine Google's own product, AdWords.
The deal will also make its founders - which include two ...
11 Apr 2003
| by Alasdair Reid
or exploited. On the other hand, who needs marketing and advertising? The most famous search engine, Google ...
wasn't e-mail but word of mouth.
Google is perhaps an exception - its technology is vastly superior ...