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THE BOOK OF LISTS: The 10 Most influential international media brands

to glean in-depth information on their agency's clients. 7. Google What's the first thing you do when ... instinct is to Google them. The benchmark when it comes to search engines, Google is now preparing for its ...

MEDIA: STRATEGY OF THE WEEK - Ask Jeeves campaign targets home internet users

, most notably Google, and that its advertising should reflect this. While Google, with its clinical ... in the UK each day, Ask Jeeves needed to do something different to steal share from Google. Client ...

EUROPEAN MEDIA: The Expert's View

at around 20 million euros. Which media owner do you think is the most forward-thinking? Google, for its ...

MEDIA: SPOTLIGHT ON INTERNET ADVERTISING - Accountability and creativity drive a return to digital media

. However, now that Yahoo! owns Overture it is well placed to counter the rise of Google in the pay ...

MEDIA PERSPECTIVE: Accountability lies at the heart of new media's latest rise

pitches Yahoo! head to head with the mighty Google should also inspire some interesting advertising ...

MEDIA: SPOTLIGHT ON ESPOTTING - Espotting deal proves there's still money to be made online

partners include all of the big portals (including Freeserve, MSN and AOL), FindWhat.com and Google ... and geographical reach. These are not boxes that Google or Overture have difficulties in ticking. But Bishop ...

Espotting and FindWhat.com in £135m cash-and-share merger

The merger, which saw share prices surge since being announced, will give the combined entity a global reach to challenge its arch-rival, Overture Services, as well as threaten the position of the search engine Google's own product, AdWords. The deal will also make its founders - which include two ...

NEW MEDIA: SPOTLIGHT ON ASK JEEVES - Ask Jeeves moves away from offering internet for dummies

or exploited. On the other hand, who needs marketing and advertising? The most famous search engine, Google ... wasn't e-mail but word of mouth. Google is perhaps an exception - its technology is vastly superior ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.