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MEDIA STRATEGY: Condé Nast?s online advertising campaign

on a deal with Google which, come the New Year, will see visitors to six of its magazine sites - Vogue ... advertising technology. Condé Nast will be one of the first companies in the UK to use Google's so-called Ad ...

Google searches for city launch

Google searches for city launch...Google, the internet search giant, is planning a £9bn shares float next March. The search engine which deals with nearly 150 million inquiries a day is also considering bypassing ... companies floated at the height of the dotcom boom, Google is a profitable business making an estimated £90m ...

LETTER - Casting a net to win advertisers

Amazon ad disguised as a Google search result. Type in "weapons of mass destruction" at Google.co.uk, hit ...

Net ads alive and clicking

) purchase of search technologists Inktomi in December 2002, Yahoo! is shaping up to challenge Google's claim ... ) advertising, was pioneered by Overture and followed with huge success by Google's Ad-Words system. It allows ... form of direct advertising because of its sheer effectiveness. Google claims PPC ad clients ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.