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Campaign: Transfer deal yields global media frenzy

'David Beckham transfer Real Madrid' into search engine Google results in 12,400 alternatives. Results ...

Yell.com hires AKQA for online B2B advertising drive

AKQA was first taken on by Yell.com in January to develop an online strategy for the company on a three-month trial basis. During that time it developed a trial ad across sites including MSN, Virgin.net, Handbag.com, Google and Ticketmaster. The ads, in formats including banners with search ...

Only NTL able to challenge leaders in UK portal market

The research says that the UK market reflects the US, where the three US portals also dominate locking out local players. MSN, Yahoo!, and AOL had a combined UK market share of 26% in 2002 but lost ground as non-traditional portals Google, eBay, and the BBC almost doubled their share. AOL, with its ...

Google to provide sponsored searches on Ask.co.uk

LONDON - Ask Jeeves UK is to use rival search engine Google's AdWords programme to provide...The deal will help Google 's AdWords sponsored advertising programme reach the 6.6m unique users ... Jeeves to levels unseen since November 2000 after it announced the agreement with Google in the UK ... business. "The performance of the Google programme on Ask.com, coupled with the rapid growth ...

TOP 150 PR CONSULTANCIES 2003: Profiles

such as search engine Google and digital music distribution company OD2. New business accounted for close to 1 ...

Google expands with acquisition of ad software firm

NEW YORK - Google has made its second acquisition this year with the purchase of online advertising...Google is using the acquisition to expand its search-based advertising offering. The deal will also allow Google to establish a presence in southern California at the Santa Monica, Los Angeles ... pages to deliver relevant advertising. Sergey Brin, co-founder and president of technology at Google ...

MEDIA BRIEFS: Data results from Nielsen//NetRatings

Cnn.com and news.google.com, the US news sites, were the biggest beneficiaries of UK surfers

Ask Jeeves hires Omnicom for first ads in two years

such as Google. It has added upgrades including a new Smart Search, which lets people conduct either broader ...

NEW MEDIA: SPOTLIGHT ON ASK JEEVES - Ask Jeeves moves away from offering internet for dummies

or exploited. On the other hand, who needs marketing and advertising? The most famous search engine, Google ... wasn't e-mail but word of mouth. Google is perhaps an exception - its technology is vastly superior ...

CAREERS: Company CV - Lloyds TSB

more than 1m with internet search engine Google. The deal guarantees that visitors to Google will see ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.