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Weather.com does searches and ads deal with Google

NEW YORK - Weather.com has signed a deal with Google that will see the search engine's technology...Weather.com will now allow users to perform Google web searches on all its pages ... Google ads for hotels in the Bay Area, or regional events. Joe Fiveash, senior vice ... with information that is the most relevant to them. By adding Google's search services, we make finding information ...

Google hires Opodo's Twohill for marketing strategy

LONDON - Search engine Google has hired Lorraine Twohill as a consultant to push forward its...Based at Google 's London office, Twohill will report to head of UK operations Kate Burns. She ... at Google coincides with that of commercial director Karen Richardson. At Google, Twohill ... consumer services building on efforts such as its shopping service Froogle. Earlier this year, Google ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.