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New front in search war as Google brings libraries online

LONDON – Google has signed deals with seven major libraries, including Oxford University...Google said it was working on a project to digitally scan the content that the libraries hold ... . The announcement is an expansion of the Google Print programme, which is designed to help publishers in making ... for Stanford graduates and Google founders Sergey Brin and Larry Page and is something the founders wanted have ...

Special Report: Pan-Asian Media - Asia Online

Internet megabrands such as Yahoo!, MSN and Google have been understandably frantic to make ... , says that MSN, Yahoo! and Google have all accepted that localised content is the way to generate appeal ... to be Japanese." Use of search engines is growing strongly and, as elsewhere in the world, Google leads the way ...

Media choice: Froogle

The name of Google's shopping channel, Froogle, describes exactly what the product is about...The idea is not entirely new, but the channel's similarity to the way the Google search engine ... , but consumers will love it. They have already voted Google the most popular brand in the UK and Froogle will only serve to reinforce that. Google really does understand marketing. It develops products that give ...

Google surpasses Yahoo! as market value nears $51bn

NEW YORK - Google, the new kid on the publicly listed internet stocks block, has overtaken Yahoo...Since revealing its first set of results after its August flotation, Google's share price has been ... by 24 cents to $35.20, is now worth $47.8bn or $3bn less than Google. The market has reacted positively to Google's results, out last week, that showed revenue doubled for the quarter to $805.9m ...

AOL Europe drops Overture to extend deal with Google

LONDON - AOL Europe has snubbed Yahoo!'s Overture and signed a deal with Google to provide paid...Google already provides web search results for AOL search products in Europe and, under the new expanded alliance with Google, users of AOL services in the UK, France and Germany will now also get targeted advertising from Google related to their search request. Google AdWords advertisers can now ...

Google rumoured to be planning Internet Explorer rival

LONDON - Google could be planning to launch a web browser to challenge the dominance of Microsoft...Industry sources say that the internet company, best known for its Google search engine product ... new web browser, which Google has declined to comment on. However, analysts believe the move is highly likely. James Governor, a principal analyst at Red Monk, has said he would be surprised if Google ...

Can good news improve sales?

.” I have to admit that I didn’t read this book, and I must thank Google for providing ...

Media Spotlight: Can opportunistic Google find a strategic vision?

What obstacles to growth is Google likely to expect after its float, Alasdair Reid asks....In the history of the internet, rich and strange though it has been, Google is unique. Most of us ... of mouth. Google was a classic "tipping point" story. The word travelled far and fast because Google ... far more important, way - especially when it comes to branding. Google is a haven of white space ...

Forbes.com tests reaction to sponsored links in articles

searches for sites such as Google and Yahoo! , it is likely that other web publishers will be keen ...

News Analysis: PR can't shun the blog revolution

of official institutions and experts, brought about by the likes of Google. Bloggers are as proud ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.