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Close-Up: D&AD Annual has the hits but misses so much

behind the Bamboo Curtain"? I'm not saying all their ads are scams (although Google has a hard job ...

Special Report: Pan-Asian Media - Asia Online

Internet megabrands such as Yahoo!, MSN and Google have been understandably frantic to make ... , says that MSN, Yahoo! and Google have all accepted that localised content is the way to generate appeal ... to be Japanese." Use of search engines is growing strongly and, as elsewhere in the world, Google leads the way ...

Gaffney on America: Could it be the 's' word is no more? Long live the filters

in the States, mainly because Google had the nerve and business savvy to alert all major ISPs and email carriers ... , to the potential profit of our subscribers. So, they put Google on a whitelist, showing Google was legit. But ...

Account wins

to optimise listings on search engines such a Google and espotting. Argos has hired search engine marketing ...

Performance index: 1 July - 31 July 2003, 8am-8pm

Rank Site Performance Availability (secs) (per cent) 1 Google.co.uk 0.23 99.87 2 BBC ... .co.uk; Fortunecity.co.uk; Google.co.uk; Guaradian.co.uk; Johnlewis.com; lastminute.com; Lycos.co.uk; MSN.co.uk; QXL ...

World: Media Analysis - Can Google sustain its brand expansion after public sale?

If eBay and Amazon were the standard-bearers of the original dotcom boom, Google is the brand ... they felt they could be trusted to respect the original brand and its values. Google's founders ... and that is different," Pankhurst remarks. The core of Google's search service - and the heart of its success ...

Investor uncertainty forces Google to cut IPO's value by $10bn

Google has been forced to slash its share price ahead of its long-awaited stock market flotation.... Google holds a 41 per cent share of the UK's search engine market, worth £350 million, according ...

Media Spotlight: Can opportunistic Google find a strategic vision?

What obstacles to growth is Google likely to expect after its float, Alasdair Reid asks....In the history of the internet, rich and strange though it has been, Google is unique. Most of us ... of mouth. Google was a classic "tipping point" story. The word travelled far and fast because Google ... far more important, way - especially when it comes to branding. Google is a haven of white space ...

Media: Strategy of the Week - Yahoo! places emphasis on successful searching

The main players, Google, MSN and Yahoo!, are increasingly using advertising in their bid to become users' portal of preference. Google is the European market leader, with 55 million users giving ... .7 million users. To increase market share and help re-establish itself against the dominance of Google ...

Yahoo! hands MBA additional consumer marketing brief

of intensified competition in the market, which is dominated by Google. MBA's first consumer work is a poster ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.