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People moves: T-Mobile International

Arora, who quit the mobile network earlier this year and has since re-emerged at Google as European

People moves: Google

Nikesh Arora, the former chief marketing officer of T-Mobile, has been hired by Google to the new

Guide to power: Power 100 - Where did all the women go?

-Cola Cath Keers 48 O2 Lorraine Twohill 53 Google Jayne O ...

Media choice: Froogle

The name of Google's shopping channel, Froogle, describes exactly what the product is about...The idea is not entirely new, but the channel's similarity to the way the Google search engine ... , but consumers will love it. They have already voted Google the most popular brand in the UK and Froogle will only serve to reinforce that. Google really does understand marketing. It develops products that give ...

Mark Ritson on branding: Brands live and die by web's sounding board

the controlled environment of the intended brand page and run a Google search on the two brands. Skinny Cow ...

Mark Ritson on branding: Which of the 63m 'no's' don't you understand?

households, two-thirds of the country's population. With the arrival of Google's Gmail service, the picture ...

Brand Health Check: Lycos

, Yahoo! or Google. They are less likely to mention Lycos, the internet portal characterised by its ... is preoccupied with the impact of Google's soon-to-launch Gmail service. Despite a focus on paid-for services ... 't compare with the white space of Google or the clarity and single-minded offering of Ask Jeeves. Lycos ...

Favourite brands: Brands we love, brands we hate

SEARCH ENGINE Google's stellar performance in this survey reflects its iconic status. Valued at more than £20bn, Google has enjoyed an incredible rise for a brand built entirely by word of mouth. Ajaz Ahmed, chairman of website consultancy AKQA, says Google demonstrates that 'a great product, combined ...

UK votes Google favourite brand

Google and Nokia have emerged as the UK's best-loved brands, according to research revealed

Editorial: The profitable line in love and hate

consumers to feel for that brand. Both Persil and Google are among the top five most-loved brands - one ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.