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Google and Multimap join to deliver targeted online ads

LONDON - Internet search engine Google has teamed up with Multimap.com to deliver geographically...The ads will be targeted at an audience who are looking at visiting one of the UK's main cities via the online mapping company's website . The deal will allow Google to deliver eight sponsored ... in online advertising and it's great that a major search engine of the calibre of Google has recognised ...

Google rumoured to be planning Internet Explorer rival

LONDON - Google could be planning to launch a web browser to challenge the dominance of Microsoft...Industry sources say that the internet company, best known for its Google search engine product ... new web browser, which Google has declined to comment on. However, analysts believe the move is highly likely. James Governor, a principal analyst at Red Monk, has said he would be surprised if Google ...

‘Agencies are bamboozling clients’

section on a search results page – is mostly held by Google and Overture and is the fastest ...

Media Bitch

at Rhythmm Communications 1 Which of the following is a Google advertising program? a) Adwords b ...

Media mentor

have developed Google. What is the first thing you do when you get to work in the morning? Switch ...

Yahoo! exploits World Cup links

-pound campaign in an attempt to close the gap on rival Google.

Lycos rivals Microsoft and Gmail with improved email

stronghold. Lycos UK's launch is planned for mid-September and comes ahead of Google's plans to launch ...

Slogans as trademarks: "It does exactly what it says on the tin"

, such as Kodak, Amazon or Google. They are inherently meaningless in their context. This allows them to truly ...

Sector Healthcheck

Keeping up with Google...No content has been entered for this article. The ups and downs of the Google initial public offering have dominated the headlines for online media businesses. Google is a business that has captured ... for advertisers, which therefore allows Google to charge premium prices. How much of a threat this is to other ...

Casinos gamble on a change in the law

, Google and Friends Reunited redefined web usage, UK betting sites are attracting a new range of consumers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.