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Ask Jeeves hires Fallon for pan-European advertising work

to rivals Google, Yahoo! and MSN. This latest announcement does not affect Ask Jeeves UK's media planning ...

Time Warner abandons AOL sell-off in favour of Microsoft ad partnership

of signing a deal with Microsoft to develop an online ad service to challenge Google. If the deal went ahead, AOL would stop using Google as its primary internet search provider in favour of Microsoft's MSN. AOL and Google currently work together, with Google providing AOL's search technology and AOL taking a ...

IPA prepares to take on Google

The row over Google's plan to scrap agency commission payments has intensified, with the IPA set ... to discuss a course of action against Google after it announced plans in September to scrap a monthly ... for the IPA include legal action against Google or an attempt to get the Office of Fair Trading involved ...

Mark Ritson on branding: Gorilla Google has evolution problem

Last Thursday, shares in Google nudged past the $400 (£233) mark....there demonstrably quicker than any of the other five. It took Google less than 18 months to reach the mark from ... -digit increases in quarterly earnings from online advertising, Google now has a greater corporate value than Coca ... currently emanating from online search advertising and Google's dominance of this growing sector. Google ...

Opinion: Marketing Society - Get online to reach youth

by Face, we found that 18- to 25-year-olds cited Sony, Google and Microsoft as the three brands most ... -olds are interested in things they can find out about for themselves. Brands such as Google help give them what ...

Yahoo! bows out of AOL takeover race

's AOL, citing integration problems, in a move that still leaves the door open for Microsoft and Google...sense as Yahoo! has far less to gain from linking up with AOL than rivals such as Google ... -runner, in a move that could see its MSN brand merged with AOL. Last month, it emerged that Google may ...

Google applies for classified ads service patents

LONDON - Further evidence that Google is preparing to offer free ad listings for cars, homes...discovering patents applications filed by Google, as well as screenshots of the service. The applications indicate the listings service would be called Google Automat and mention a web address, classifieds.google ... can be found by search engines and placed on websites as Google AdSense contextual keyword ads. "It ...

Microsoft follows Google's lead with British Library deal

LONDON – Libraries have become Microsoft and Google's new battleground, after Microsoft yesterday...The move brings Microsoft into contention in a race led by Google, which has just added thousands of public domain books and documents to its free Google Print service. Alistair Baker, EMEA managing ... ." Libraries participating in Google Print are the New York Public Library and those at the universities ...

Digital vs Direct

DIGITAL If you're looking for a sign of the times, consider this. In April this year, Rupert Murdoch bought MySpace.com, the global youth networking site, for £332 million and told his US News Corporation editors to "change or die". Despite this and other seismic media shifts (Google becomes world ...

Comment: Mobile TV has potential to become the new Walkman

utilities (ie, Google TV). In the longer run, MTV can be seen as part of the technologies that began ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.