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The Direct Approach: Influencing the influencers

04 Nov 2005 | by Ian millner, Iris

what we should and should not be doing.You only need to look at the rise of Google. Consumers want ...

The Direct Approach: Rite of Passage

04 Nov 2005 | by Trefor Thomas, Jonathan Harman, RMG:Connect

- the Google toolbar even tells them how many messages they have missed. But being ignored isn't the worst ...

Digital vs Direct

04 Nov 2005

DIGITAL If you're looking for a sign of the times, consider this. In April this year, Rupert Murdoch bought MySpace.com, the global youth networking site, for £332 million and told his US News Corporation editors to "change or die". Despite this and other seismic media shifts (Google becomes world ...

Google profits surge by 700% as advertising sales boom

21 Oct 2005 | by by Staff

NEW YORK - Google has seen profits rise for the past quarter more than sevenfold to $381m (£214m...Google said that its AdSense programmes brought in revenue of $675m over the third quarter ... % of Google's total revenues of $1.6bn for the quarter ending September 30. Shares in the company surged ... last. Google's vice-president Jonathan Rosenberg also argued that it could be sustained because ...

Media: Double Standards - Making a bob at the dirty end of the business

07 Oct 2005

on the BMW mailing list. - What is the answer to falling response rates? Google. - How do you respond ...

Search marketing: The big squeeze

21 Sep 2005

money on Google it would make it very hard for smaller competitors,' says Danny Barrasso, online ... the proprietary technology, and a few companies including Google, AOL and Yahoo! already dominate the search space ... , VERTICAL MARKETS DIRECTOR FOR EUROPE, GOOGLE Search will continue to strengthen its focus on the relevant ...

Research examines role of online and offline in financial and travel purchases

13 Sep 2005 | by by Daniel Farey-Jones

Google, travelsupermarket.com and Thomson. Richard Davies, planning and client services director ...

IDM introduces five new digital marketing courses

17 Aug 2005 | by by Daniel Farey-Jones

are supported by Google. Joanna King, IDM programme director, said: "This sector has seen a prodigious rate ...

Direct News brief: Thomson Directories signs deal with Google

11 May 2005

Thomson Directories has signed a deal with Google to sell the search engine's AdWords targeted pay

Google offers small businesses search marketing through Thomson

04 May 2005 | by by Daniel Farey-Jones

LONDON - Thomson Directories is to sell Google's AdWords targeted pay-per-click text ads service...The alliance means that Thomson's 500-strong sales force will offer Google AdWords as an integral ... partnership will allow our customers to take advantage of the extensive reach of the Google network, which will aid them in attracting more targeted leads." Google AdWords operates across Google's UK network ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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