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Mark Ritson on branding: Get more out of luck than judgment

differentiate Google from all its competitors, not to mention almost every other web page, came about ...

Mark Ritson on branding: Gorilla Google has evolution problem

Last Thursday, shares in Google nudged past the $400 (£233) mark....there demonstrably quicker than any of the other five. It took Google less than 18 months to reach the mark from ... -digit increases in quarterly earnings from online advertising, Google now has a greater corporate value than Coca ... currently emanating from online search advertising and Google's dominance of this growing sector. Google ...

Opinion: Marketing Society - Get online to reach youth

by Face, we found that 18- to 25-year-olds cited Sony, Google and Microsoft as the three brands most ... -olds are interested in things they can find out about for themselves. Brands such as Google help give them what ...

This week: Marketing news from the national press

Google is to launch a video search engine in the UK next year to rival traditional broadcasters. The service, which is already running in the US, enables subscribers to find and view videos from a range of content partners - The Business Marks & Spencer has created an exclusive store card for preferred ...

This week: Marketing news from the national press

BT is developing a search engine to take on Google. The engine, which has yet to be named

Professional Development: Qualifications - Raising the bar

A Google search for 'marketing qualifications' returns a plethora of listings from training providers all claiming they can ease the path into marketing or up the career ladder. To avoid drowning in the mire, the best approach is to concentrate on those qualifications most widely recognised by employers ...

Careers: Just the Job - Managing director, Strange Logic

When Google updated its algorithms in what became known as the 'Florida update' in 2003, some...to Spain, Poland and the US, where meetings with the Google bigwigs are not uncommon. ...

This week: Marketing news from the national press

Microsoft and Yahoo! are to link up their instant-messaging services to challenge AOL's dominance in the market and fend off Google. The partnership will create a community of 275m users - The Times Tele2, the Swedish telecoms firm, is considering its future in the UK after just two years. The news comes as rival ...

Helpline

this system works, try Googling the word 'failure': it brings up the official White House page for President ...

Search marketing: The big squeeze

money on Google it would make it very hard for smaller competitors,' says Danny Barrasso, online ... the proprietary technology, and a few companies including Google, AOL and Yahoo! already dominate the search space ... , VERTICAL MARKETS DIRECTOR FOR EUROPE, GOOGLE Search will continue to strengthen its focus on the relevant ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.