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Microsoft follows Google's lead with British Library deal

LONDON – Libraries have become Microsoft and Google's new battleground, after Microsoft yesterday...The move brings Microsoft into contention in a race led by Google, which has just added thousands of public domain books and documents to its free Google Print service. Alistair Baker, EMEA managing ... ." Libraries participating in Google Print are the New York Public Library and those at the universities ...

Microsoft looks to compete more aggressively with Google in Live launch

into its online services in an attempt to compete more aggressively with rivals such as Google....by "borrowing" ideas introduced by so-called challenger firms such as Google, Yahoo! and Salesforce ...

HP hands Modem consolidated brief

The business is understood to be worth around £10 million and involves marketing across all HP business units, including consumer, small- to medium-sized business and large enterprise. The display advertising element will involve campaigns scheduled to appear on Google. The account was previously shared ...

Blogging or dogging? Media jargon still baffles consumers

regularly, personified by free blogging services such as Google's Blogger . Despite heavyweight ...

Skype is courted by eBay in deal worth up to $3bn

Skype provides free software that allows users to talk to each other over the internet. Interest in such services is growing, particularly since Google launched its version of voice-over-internet, called Google Talk. Reports say that eBay is in talks with Skype, which is privately owned and based in Europe ...

Video Island founder takes top marketing role at Skype

Skype, which must fend off heightened competition following the launch of rival service Google Talk, has tasked Klein with overseeing global marketing for the company. He will be responsible for managing the Skype brand, product marketing, partner marketing, integrated communications and research ...

Google branches out with launch of free voice service

LONDON - Google is once again shaking up the digital world with the news that it is launching...Google Talk is already available for users of Google's Gmail, Google's free email service, and can be downloaded in three minutes. Once downloaded, Google Talk will automatically add their Gmail ... voice calls, which Google promises will be as good quality as if the other person were in the same room ...

Opinion: Marketing Society - Tame your 'monster' website

it out'. And try appointing someone to take charge of downsizing your internet site. Remember, Google ...

Searching for success

it as the number-one search engine by toppling dotcom high flyer Google from its throne. Changing consumer habits will be no easy task. Google has established itself as the world's leading search brand, with more than 16m people ... Search, so it will be the only effective way of poaching Google users.' Marketing investment Matt ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.