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The Annual 2006: That was the year that was - Adland's 2006

owners, such as Google and Yahoo!, could support brand awareness activity on top of direct response. Google continued to launch numerous products, while Yahoo! faced some criticism from analysts for missing ...

Hotline: BSkyB and Google sign agreement

BSkyB and Google have signed an agreement that will make Google's range of services available

Media: All about ... Digital developments in 2006

was Google's purchase of YouTube in October. The $1.65 billion price tag was ten times previous estimates ...

Media: Double Standards - Working in media futures isn't just about stats

of the experiments Google is conducting in the US, using its AdWords platform to sell radio and newspapers. It may ...

Andrew Walmsley on digital: It's all coming together for 3G

,000 subscribers to its Sky mobile TV service, and deals for Yahoo!, Google, eBay and Skype have all been struck ... and games downloads - Google topped a recent list of sites most accessed by mobile users, followed by chat ...

Mark Ritson on branding: Web discount will hit Thresher hard

Last weekend awareness achieved critical mass with the news media picking up the story, and the subsequent publicity for the offer making it the most searched-for item on Google. No one, including Thresher, knows how many times the voucher has been downloaded and printed out so far, but conservative ...

Digital Branded Content: Online video breaks into mainstream

Google's purchase of YouTube indicates the perceived potential of online video ads, and advertisers...Google's recent $1.65bn (£833m) purchase of web-video phenomenon YouTube demonstrates just how ... clips viewed each day are typically favourite sporting moments or amusing antics, but Google views ... months than almost any other online medium, thanks to YouTube's Google deal. But in reality, the power ...

Digital Branded Content: Jargon buster

engine operated by Google that allows people to set up their own blogs. Blog feed XML-based file ... -sharing site Sites such as YouTube and Google Video that allow users to upload videos for others to view ...

Digital Branded Content: Advertisers dip toe into virtual world

. The near-$1bn (£520m) deal that News Corp recently struck with Google to offer its search engine on MySpace ...

Digital Branded Content: The risks and rewards of the branded blog

such as blogger.com (acquired by Google in 2003) and WordPress has given everyone the opportunity to publish ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.