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192.com expands directory data offering

Marsden, managing director of 192.com, said: "Search engines like Google have become too vast ...

Carat and ClarityBlue students win IDM top marks

in their categories, have been awarded trips to the headquarters of Acxiom and Google's headquarters in the US....the IDM diploma in digital marketing, receives a two-day trip to San Francisco, and will visit Google ...

Mark Ritson on branding: It sometimes pays to come second

. Wikipedia is up there with Google and eBay as one of the most familiar sites on the planet. It also has ...

The Direct Approach: Rules of engagement

-facing sites such as Google or MySpace. Yet online marketing has learned little from this. Instead, it prefers to use online as a media or response platform, not as a means to build a relationship. Google ...

The Direct Approach: Back to basics

of answering. The Google chairman, Eric Schmidt, claimed that marketing is "the last bastion of unaccountable ... audiences to be targeted. Google can get a new product to market in two weeks. If it's popular it gets ...

The Direct Approach: The real world

, for example. How big do you think wikipedia, Google or eBay are? Of the all-time top-100 videos on You ... . This reward motivates consumers. Google, Innocent and Red Bull know this. Consumer benefit: speak ...

The Direct Approach: Has marketing moved on?

- Google, eBay, i-space. The power of communities on the net is yet to really impact on marketing ...

Efficient Frontier opens European base in London

for more effective ways to manage their SEM campaigns on Google and the other major search platforms ...

VCCP launches internet search engine agency

engines ( Google , Yahoo! and MSN ) advertisers can reach over 90% of the UK's 30m online audience ...

New CRM tool aimed at estate agents

with the Google Map system to see an image of the property and address details. The service is provided ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.