to remove filtersDigital News: Fiat reworks web presence
20 Dec 2006 | by Gareth Jones
the first automotive company to run a competition using Google Earth. Fiat spent £320,000 of its £19.2m UK ...
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C4 to support shows on networking sites
20 Dec 2006 | by Gareth Jones
including MySpace, YouTube and Google Video to promote its TV shows.
Review of the year: 10 biggest marketing moments 2006
20 Dec 2006
?' was the general reaction when Google announced it was buying online video-sharing site YouTube in October. The $1 ...
Mark Ritson on branding: Media brands must diversify or die
13 Dec 2006
forces; Apple is in talks with Disney; BSkyB and Google have signed a deal. The whispers about a merger ... to trounce Siemens and Motorola to deliver double-digit growth. Now it has to face Apple, Fox and Google. BT ...
Andrew Walmsley on digital: It's all coming together for 3G
06 Dec 2006
,000 subscribers to its Sky mobile TV service, and deals for Yahoo!, Google, eBay and Skype have all been struck ... and games downloads - Google topped a recent list of sites most accessed by mobile users, followed by chat ...
Mark Ritson on branding: Web discount will hit Thresher hard
06 Dec 2006
Last weekend awareness achieved critical mass with the news media picking up the story, and the subsequent publicity for the offer making it the most searched-for item on Google. No one, including Thresher, knows how many times the voucher has been downloaded and printed out so far, but conservative ...
Digital Branded Content: Online video breaks into mainstream
06 Dec 2006
Google's purchase of YouTube indicates the perceived potential of online video ads, and advertisers...Google's recent $1.65bn (£833m) purchase of web-video phenomenon YouTube demonstrates just how ... clips viewed each day are typically favourite sporting moments or amusing antics, but Google views ... months than almost any other online medium, thanks to YouTube's Google deal. But in reality, the power ...
ABTA Conference: Customer videos extend influence
06 Dec 2006
content runs on YouTube, Google Video and MySpace, and predicts that 60% of its bookings will be made via ...
Digital Branded Content: Jargon buster
06 Dec 2006
engine operated by Google that allows people to set up their own blogs. Blog feed XML-based file ... -sharing site Sites such as YouTube and Google Video that allow users to upload videos for others to view ...
Forum Preview: Catalysts to growth
06 Dec 2006
, cites the example of websites such as Google encroaching on 118 118's core proposition of providing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
