ABTA Conference: Customer videos extend influence
06 Dec 2006
content runs on YouTube, Google Video and MySpace, and predicts that 60% of its bookings will be made via ...
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Digital Branded Content: Online video breaks into mainstream
06 Dec 2006
Google's purchase of YouTube indicates the perceived potential of online video ads, and advertisers...Google's recent $1.65bn (£833m) purchase of web-video phenomenon YouTube demonstrates just how ... clips viewed each day are typically favourite sporting moments or amusing antics, but Google views ... months than almost any other online medium, thanks to YouTube's Google deal. But in reality, the power ...
Digital Branded Content: Jargon buster
06 Dec 2006
engine operated by Google that allows people to set up their own blogs. Blog feed XML-based file ... -sharing site Sites such as YouTube and Google Video that allow users to upload videos for others to view ...
Forum Preview: Catalysts to growth
06 Dec 2006
, cites the example of websites such as Google encroaching on 118 118's core proposition of providing ...
Digital Branded Content: Advertisers dip toe into virtual world
06 Dec 2006
. The near-$1bn (£520m) deal that News Corp recently struck with Google to offer its search engine on MySpace ...
Digital Branded Content: The risks and rewards of the branded blog
06 Dec 2006 | by Greg Brooks
such as blogger.com (acquired by Google in 2003) and WordPress has given everyone the opportunity to publish ...
Reid quits Emap to head MySpace sales
05 Dec 2006 | by James Livesley and Robin Parker
. In August this year, Google paid News Corporation $900m (£470m) for a three-year deal under which the search ...
Letters - 5 -12 December 2006
05 Dec 2006 | by Media Week
brands are heavy users of event marketing: eBay, Google, Microsoft, AOL, et al. Airtime providers ...
Agencies are set to steal a march in this new media age
05 Dec 2006 | by Steve Barrett, editor of Media Week, steve.barrett@haymarket.com
as an ad agency. Search specialist Google is running a test that involves putting online ads bought via its
Reid quits Emap to head MySpace sales
05 Dec 2006 | by Robin Parker
last year. In August this year, Google paid News Corporation $900m (£470m) for a three-year deal under ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
