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Keeping it in the family - the way forward in the new mediascape

'm thinking Google or perhaps YouTube -- these represent the very synthesis of both advertising and branding ...

Coca-Cola plans web-video drive using Mentos explosion

into Diet Coke by putting content on Google Video and launching an online competition....The YouTube video , which has proved immensely popular, shows how adding four Mentos to a bottle of Diet Coke causes the liquid to explode from the bottle. Coca-Cola's own "Diet Coke and Mentos II" video will see 500 litres of the drink mixed with 1,500 mints. It will appear on Google Video ...

The Work: New campaigns - UK

promotion with Google Earth Client: Jayne O'Brien, head of brands and marketing communications, British ... -production: Wave Exposure: National TV THE LOWDOWN British Airways is linking up with Google Earth ... -haul flights. The ads feature the spinning Google Earth globe. In each execution, the camera zooms ...

Google tops brand popularity list in youth poll

LONDON - Google is the most popular brand among 16- to 25-year-olds, according to research...are driven by the internet rather than the high street." The top 10 brands were: 1) Google 2) Amazon 3 ...

Power 100 marketers of 2006

to make direct mail a more significant part of their marketing mix. 33. LORRAINE TWOHILL - Google Last June, Google overtook Time Warner to become the world's biggest media company by stock market value ... , the 34-year-old Irish woman, who speaks five languages, has at least been responsible for boosting Google ...

Pot Noodle tops list of brands we love to hate

. It retains its status as the UK's most-hated brand, ahead of shopping channel QVC. Search engine Google ... 13.4% 9 Sunny Delight 12.9% 10 The Sun 12.9% Top 10 loved 1 Google 31.6% 2 Tesco ...

Google to build search engine to help retailers

LONDON – Google plans to build an e-commerce search engine allowing retailers without an existing...The US-based search engine proposes to expand Google Base, a database service still in development, into an online platform through which retailers could access the hundreds of millions of Google users. Google ... . Nikesh Arora, head of Google's European business, said: "Far from being at war with each other, online ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.