23 Nov 2006
'm thinking Google or perhaps YouTube -- these represent the very synthesis of both advertising and branding ...
14 Nov 2006
| by by Staff
into Diet Coke by putting content on Google Video and launching an online competition....The YouTube video , which has proved immensely popular, shows how adding four Mentos to a bottle of Diet Coke causes the liquid to explode from the bottle.
Coca-Cola's own "Diet Coke and Mentos II" video will see 500 litres of the drink mixed with 1,500 mints. It will appear on Google Video ...
08 Sep 2006
promotion with Google Earth
Client: Jayne O'Brien, head of brands and marketing communications,
British ...
-production: Wave
Exposure: National TV
THE LOWDOWN British Airways is linking up with Google Earth ...
-haul flights. The ads feature the spinning Google Earth globe. In each execution, the
camera zooms ...
15 Aug 2006
| by by Alex Donohue
LONDON - Google is the most popular brand among 16- to 25-year-olds, according to research...are driven by the internet rather than the high street."
The top 10 brands were: 1) Google 2) Amazon 3 ...
01 Jun 2006
to make direct mail a more significant part of their marketing mix. 33. LORRAINE TWOHILL - Google Last June, Google overtook Time Warner to become the world's biggest media company by stock market value ...
, the 34-year-old Irish woman, who speaks five languages, has at least been responsible for boosting Google ...
16 May 2006
| by by Drew Barrand
. It retains its status as the UK's most-hated brand, ahead of shopping channel QVC.
Search engine Google ...
13.4% 9 Sunny Delight 12.9% 10 The Sun 12.9%
Top 10 loved 1 Google 31.6% 2 Tesco ...
16 Mar 2006
| by by Sarah Woods
LONDON – Google plans to build an e-commerce search engine allowing retailers without an existing...The US-based search engine proposes to expand Google Base, a database service still in development, into an online platform through which retailers could access the hundreds of millions of Google users.
Google ...
.
Nikesh Arora, head of Google's European business, said: "Far from being at war with each other, online ...