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Mark Ritson on branding: Web discount will hit Thresher hard

06 Dec 2006

Last weekend awareness achieved critical mass with the news media picking up the story, and the subsequent publicity for the offer making it the most searched-for item on Google. No one, including Thresher, knows how many times the voucher has been downloaded and printed out so far, but conservative ...

Digital News brief: Smirnoff briefs Agency Republic

29 Nov 2006

live-music events on key viral sites, including YouTube and Google Video. The activity is intended

The Work: Private View

17 Nov 2006

,000 entries have appeared on Google, with many inspired enough to offer their very own user-generated private ... Exposure: YouTube, Google Video, Yahoo! Video, Lucos Viral Chart, Contraband, Coolhunting 5. SPACE ...

Coca-Cola plans web-video drive

15 Nov 2006

into Diet Coke by putting content on Google Video and launching an online competition....The YouTube video, which has proved immensely popular, shows how adding four Mentos to a bottle of Diet Coke causes the liquid to explode from the bottle. Coca-Cola's own 'Diet Coke and Mentos II' video will see 500 litres of the drink mixed with 1500 mints. It will appear on Google Video ...

Coca-Cola plans web-video drive using Mentos explosion

14 Nov 2006 | by by Staff

into Diet Coke by putting content on Google Video and launching an online competition....The YouTube video , which has proved immensely popular, shows how adding four Mentos to a bottle of Diet Coke causes the liquid to explode from the bottle. Coca-Cola's own "Diet Coke and Mentos II" video will see 500 litres of the drink mixed with 1,500 mints. It will appear on Google Video ...

The Work: Private view

22 Sep 2006

- remember them. Next the bag yields three DVDs. First, British Airways (1) TV ads using Google Earth. For me this misses the point about what's so cool about Google Earth. What's cool is the interactivity ... . If you use Google Earth on your computer it is mind-blowing. You have complete control, can navigate ...

Google tops brand popularity list in youth poll

15 Aug 2006 | by by Alex Donohue

LONDON - Google is the most popular brand among 16- to 25-year-olds, according to research...are driven by the internet rather than the high street." The top 10 brands were: 1) Google 2) Amazon 3 ...

Google top gainer as Burberry takes 'Britishness' to world

28 Jul 2006 | by by Sarah Woods

LONDON - Google is the fastest-growing brand in the world, as Coca-Cola and Microsoft fall, while...The search engine is now ranked 24th, up 14 places from its position of 38 in 2005, with a massive 46% rise in brand value. Google is now worth worth $12.4bn (£6.7bn). Coca-Cola at $67bn ... Microsoft, which faces multiple online challenges, has declined by 5%. After Google, the second ...

Pot Noodle tops most-hated list

17 May 2006 | by Drew Barrand

The online survey of almost 3000 UK consumers, carried out by marketing agency Joshua, showed that the snack-food brand drew even more votes this year than in the previous 'Brands we love and hate' report. It retains its status as the UK's most-hated brand, ahead of shopping channel QVC. Search engine Google led ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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