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ABTA Conference: Customer videos extend influence

content runs on YouTube, Google Video and MySpace, and predicts that 60% of its bookings will be made via ...

The Work: Private View

,000 entries have appeared on Google, with many inspired enough to offer their very own user-generated private ... Exposure: YouTube, Google Video, Yahoo! Video, Lucos Viral Chart, Contraband, Coolhunting 5. SPACE ...

The Work: Private view

- remember them. Next the bag yields three DVDs. First, British Airways (1) TV ads using Google Earth. For me this misses the point about what's so cool about Google Earth. What's cool is the interactivity ... . If you use Google Earth on your computer it is mind-blowing. You have complete control, can navigate ...

The Work: New campaigns - UK

promotion with Google Earth Client: Jayne O'Brien, head of brands and marketing communications, British ... -production: Wave Exposure: National TV THE LOWDOWN British Airways is linking up with Google Earth ... -haul flights. The ads feature the spinning Google Earth globe. In each execution, the camera zooms ...

BA ads highlight discount flights

. The BA push has been produced in partnership with Google; satellite map Google Earth is featured in the ads. Print and outdoor ads show prices floating above Google Earth images of global cities, while the radio executions focus on the price promotion. Obi Felton, head of consumer marketing at Google, said ...

BA and Google link up for interactive holiday service

LONDON - British Airways and Google have teamed up to create a television advertising campaign...to Google Earth on ba.com. The ad opens with clouds, initially used by the airline in its price and value ... .com will be able to zoom in on their destination of choice, using the Google Earth technology, as they look at 3D ... above Google Earth images of global cities. Radio ads focus on the price message. Jayne O'Brien, head ...

News Analysis: Dealing with the terror alert

) - BBC News was the leading UK news website, with a 50% surge in traffic. Guardian Unlimited, Google ...

Mark Ritson on branding: Don't be evil - unless it's profitable

we learned that it may regret the path that it has taken. In late 2000, Google engineers created a ... government had begun blocking it using what has become known as 'The Great Firewall of China'. With Google ... leader, Google faced an enormously difficult choice. It could acquiesce to the Chinese government ...

Consumers holding to channels during the buying process

." The research showed that online was the dominant channel for conducting research, and that Google remains ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.